SmokeYeti is a cannabis brand I developed from concept to execution, establishing a unique identity that resonates with adventurous and quality-focused consumers. The foundation of the brand began with the creation of a distinct character, the Yeti, embodying rarity, mystery, and premium quality. I crafted a mission statement that reflected the brand’s promise to deliver exceptional experiences and positioned SmokeYeti as a standout in the competitive cannabis market.

From there, I designed packaging for the SmokeYeti product line, featuring pre-roll boxes tailored to three cannabis types: Indica, Sativa, and Hybrid. Each box was carefully crafted to visually represent the strain’s unique characteristics while maintaining a cohesive and memorable brand identity. These products were successfully launched in Michigan and Oregon, establishing SmokeYeti’s presence in the market.

To amplify the brand’s reach, I traveled to Oregon to produce promotional and viral videos that captured SmokeYeti’s adventurous and spirited essence. The campaign featured visually stunning content and storytelling, helping to build recognition and excitement around the brand. Leveraging this content, I launched a targeted online marketing campaign that successfully engaged audiences and built a dedicated following. SmokeYeti represents a full-circle branding success, showcasing creativity, strategy, and execution at every stage.